Community Bank CEOs: The 3-Step Plan That Keeps Customers Calm During Mergers

 

Your customers heard the announcement.

Now they're confused.

 

"When does this happen?"

"What changes for me?"

"Do I need to do anything?"

 

Without a clear roadmap, anxiety fills the gap.

Customers start shopping for new banks.

Employees can't answer questions confidently.

Chaos builds...

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Community Bank CEOs: How to Announce Your Bank Sale Without Losing Control

 

Your board just said yes.

The buyer's board is about to do the same.

 

You've kept this secret for months.

Now you're about to tell everyone.

 

This is announcement day.

And it's going to be intense.

 

The Perfect Plan vs. Reality

Here's what should happen:

You and the buyer spend a mo...

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